IDEA

Today’s snack market is becoming continually more conscious of overall health and wellbeing. Current trends are for low fat, high protein products. Rooties offers a convenient alternative to crisps and other snack products.

Rooties are a healthy snack made from root vegetables containing little fat and fortified with protein. The team’s aim is to take the humble parsnip, carrot and beetroot, and preserve their natural affiliation with health while exposing the vegetables to the flavours of the world.